What actually shipped. Receipts included.
I run commercial operations at a small software company. For the last year and a bit, most of that work has been done by software we built — scheduled agents, scripts, a CRM we migrated with hand-written code.
This is where I write down what we actually shipped: what it cost, what it does, and what broke. No predictions about the future of AI. Receipts.
Fifteen years building and scaling commercial teams, from founding Too Good To Go to running lean commercial ops in games. Why the real shift of the last year isn't the "new playbook" everyone's selling — and why I'm writing this down here instead of on LinkedIn.
The concrete inventory — an AI-systems-first operating model, a stack running on Claude Code, GitHub and Linear, a self-hosted website, a CRM migration off HubSpot to Twenty, and a team of agents doing the outreach groundwork. The map for everything I'll go deep on next.